Index / Compare / MakeUGC vs HeyGen
MakeUGC vs HeyGen
MakeUGC is purpose-built for UGC-style ads. HeyGen is a general avatar platform. Same entry price, different focus.
Making paid social UGC ads? MakeUGC. Need spokesperson, training or translation video? HeyGen.
Both list $29/mo entry plans: MakeUGC Starter is $29/mo billed yearly ($59 monthly) with a $1 trial; HeyGen Creator is $29/mo ($24 billed annually) with a free plan of 3 watermarked videos/mo up to 1 minute. HeyGen's monthly credits roll over one month; MakeUGC's don't roll over. We haven't tested either hands-on.
Side by side
| MakeUGC | HeyGen | |
|---|---|---|
| Category | AI actor UGC | Avatar / spokesperson |
| Pricing | Starter $29/mo annual ($59 monthly), Growth $39, Pro $79 (annual) | Creator $29/mo ($24 annual), Pro from $49/mo, Business $149/mo + $20/seat (heygen.com/pricing, verified 2026-10-31) |
| Est. cost per video | Depends on model, length, resolution | Unknown |
| Free plan / trial | $1 trial (24h per AiArter; 72h per Appscribed) | Free: 3 videos/mo, up to 1 min |
| Refund / billing notes | Credits refresh monthly and do not roll over (makeugc.ai/pricing) | Monthly credits roll over one month; Free exports watermarked |
| Meta/TikTok export | Unknown | Unknown |
| Website | Visit MakeUGC | Visit HeyGen |
Prices checked against vendor pages as of Oct 2026; "reported" means a third-party review, not the vendor. Sources are listed on our MakeUGC and HeyGen pages. We haven't tested either tool hands-on.
Pick MakeUGC if
- Your goal is UGC-style ads for Meta or TikTok
- You want a big AI-actor library (300+ on Starter, 1,000+ on Pro)
- You want to test for $1
Pick HeyGen if
- You need avatars for explainers, training or translation
- You want a free plan to test first
- You want monthly credits to roll over one month
FAQ
Is MakeUGC or HeyGen cheaper?
Similar entry: MakeUGC Starter $29/mo billed yearly ($59 monthly); HeyGen Creator $29/mo monthly ($24 billed annually). Monthly-billed, HeyGen is cheaper.
Which has a free option?
HeyGen has a free plan (3 videos/mo up to 1 min, watermarked). MakeUGC has a $1 trial.
Do credits roll over?
HeyGen's monthly credits roll over one month. MakeUGC's credits refresh monthly and don't roll over.
Which is better for UGC ads?
MakeUGC is built specifically for UGC-style ad videos with AI actors. HeyGen is broader. We haven't tested either hands-on yet.
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