HeyGen pricing (2026)
Short answer: HeyGen is free to try (3 watermarked videos a month, up to 1 minute each, no card needed). Paid plans are $29/mo for Creator ($24/mo billed yearly), from $49/mo for Pro and $149/mo plus $20 per seat for Business.
| Plan | Monthly | Yearly (per mo) | Credits/mo | What you get |
|---|---|---|---|---|
| Free | $0 | — | — | 3 videos a month, watermarked; up to 1 minute each; 1 custom video avatar + 500+ stock presenters; 30+ languages |
| Creator | $29 | $24 | 600 | 1080p export, no HeyGen branding, videos up to 30 min, custom avatar with your own voice, 175+ languages; credits roll over one month |
| Pro | from $49 | — | 1,000 (tiers up to 100,000) | 4K export, Seedance 2.5, VEO 3.1, cinematic avatars, faster processing; tiers go up to $4,300/mo for 100,000 credits |
| Business | $149 + $20/seat | — | 1,500 | Shared team workspace, videos up to 60 min, 5 custom avatars, SAML/SSO, brand kit, Zapier/HubSpot/Make/n8n |
| Enterprise | Contact sales | — | Custom | No video length cap, SCIM, dedicated success manager, invoice billing |
HeyGen only lists an annual price for Creator ($24/mo). It says annual plans cost less per month but doesn't show the yearly price for the other plans on the pricing page.
Is HeyGen free or paid?
Both. The free plan is real and needs no credit card, but it's for testing: 3 videos a month, 1 minute max, with HeyGen branding on them. For anything you'd run as an ad, you'll want at least Creator, which removes the branding and exports in 1080p.
How credits work
Every paid plan gets a monthly pot of credits you spend across features. HeyGen doesn't publish a fixed credits-per-video number; it depends on the model, length and complexity. Monthly plans roll unused credits over for one more month, annual plans keep them until renewal, and credits expire if you cancel.
The catches
- Free videos are watermarked and capped at 1 minute.
- No fixed credit cost per video, so it's hard to know your real cost per ad up front.
- Credits are lost when you cancel.
- 4K export and the newest video models (Seedance 2.5, VEO 3.1) are Pro and up.
- Only Creator shows an annual price on the pricing page.
Better fit for UGC ads?
HeyGen is built for all kinds of avatar video. If you only need UGC-style ads, see HeyGen vs Arcads, MakeUGC vs HeyGen, Creatify vs HeyGen, HeyGen alternatives for ads or the full price table.
FAQ
How much does HeyGen cost?
HeyGen has a free plan. Paid plans are Creator at $29/month ($24/month billed annually), Pro from $49/month and Business at $149/month plus $20 per extra seat. Enterprise is custom pricing.
Is HeyGen free or paid?
Both. The Free plan needs no credit card and gives up to 3 videos a month, each up to 1 minute, with a HeyGen watermark. To remove the watermark and export in 1080p you need a paid plan (Creator, $29/month).
Do HeyGen credits roll over?
On monthly plans, unused credits roll over for one more month. On annual plans they build up until your renewal date. If you cancel, unused credits expire.
How many credits does a HeyGen video use?
HeyGen does not publish a fixed number. It says credit use depends on the AI model, the video length and how complex the generation is.
Is HeyGen good for UGC ads?
HeyGen is a general avatar video platform (training, explainers, translation, marketing). If you only want UGC-style ads with AI actors, compare ad-focused tools like MakeUGC and Arcads below.
Source: heygen.com/pricing, checked Oct 31, 2026. Full data: HeyGen.